Parallax

Short Description

The Parallax format reveals ad creative progressively as users scroll, creating a premium, non-disruptive mobile experience with stronger attention and engagement.

Technical Details

The “Parallax” ad format offers a unique and visually stunning advertising experience, designed primarily for mobile web. As users scroll through mobile content, the ad gradually unveils its visual elements for an engaging and non-disruptive interaction. This format optimizes limited ad spaces by allowing larger ads, improves user engagement, supports stronger programmatic fill rates, and can unlock higher CPM potential through multiple ad size opportunities.