Acquisition Formats
Drive new user registrations and first deposits through interactive, high-engagement ad units.
Live Odds Ticker
Dynamic banner pulling real-time odds, updated server-side via feed integration.
2.8%
CTR
29%
Lead capture
Bet Slip Builder
Users build a parlay or accumulator directly inside the ad unit before clicking through.
64%
Completion rate
48%
Lead capture
Slot Preview
Demo slot or table game embedded in a rich media unit — no install, no login required.
82%
Interaction rate
67%
Play-through rate
Crash Game Preview
Live crash multiplier inside the ad — user cashes out before the rocket flies away. Mirrors Aviator, JetX and Spaceman.
78%
Engage with CASH OUT
41%
Lead capture
Mines Game Preview
Tile-picking mini-game where gems pay and bombs end the round. Mirrors Mines by Spribe — one of the fastest growing casino formats in Africa.
84%
Interaction rate
3.4
Avg tiles picked
Scratch & Reveal
Gamified acquisition unit revealing a bonus offer — mimics the feel of the product itself.
91%
Completion rate
84%
Full reveal rate
Card Hi-Lo
Playable card-guessing mechanic. Guess Higher or Lower to stack multipliers and unlock a welcome bonus.
4.1%
CTR
72%
Play-through
Penalty Shootout
Tap a zone to take a penalty. Score goals to stack bonuses; miss and still land a welcome offer.
5.3%
CTR
81%
Play-through
Plinko Preview
Drop a ball through a peg board to reveal a multiplier. Satisfying physics drives high dwell time.
38s
Avg dwell
76%
Drop-through
Retention & CRM Formats
Re-engage existing players, boost session starts, and increase bet frequency and deposit rates.
Parlay / Bonus Calculator
Interactive tool showing potential winnings or bonus unlocks — embeddable in email or push.
71%
Interaction rate
38%
Lead capture
Live Match Widget
Real-time score + contextual odds embedded in publisher content or native placements.
3.2%
CTR
58%
Engagement rate
Spin-to-Win Wheel
Loyalty or re-engagement mechanic served via email, push, or retargeting display.
78%
Interaction rate
41%
Lead capture
Match Predictor
Pick-a-winner format tied to upcoming fixtures — drives session starts and bet placement.
69%
Completion rate
52%
Lead capture
Programmatic & Contextual
Scale personalised iGaming creatives across publisher networks with real-time data signals.
Dynamic Creative Optimisation
Feeds, geo, and device data render hyper-personalised banners at scale via VAST / HTML5.
2.4×
CTR lift vs static
+38%
CPM efficiency
DOOH Stadium Triggers
Geo-fenced digital out-of-home units serving live odds near venues on match days.
68%
Ad recall
4 min
Location dwell
Video + Interactive Overlay
Pre-roll or mid-roll with clickable odds hotspots or a bet-slip overlay during the ad.
71%
Video completion
8.4%
Overlay CTR