Acquisition Formats
Scratch & Reveal
Simulated publisher page · Click to interact
Benchmarks
91%
Completion rate
84%
Full reveal rate
37%
Lead capture
22%
Deposit conv.
How it works
Prize is determined on load — before the user starts scratching. Canvas overlay sits on top and clears as the user drags. Auto-reveals at 60% scratched. Phone capture gates the claim redirect.
Best channels
What operator provides
~20 min- 1
Brand colour + logo file
- 2
Prize amounts & descriptions (up to 5)
- 3
Promo code per prize tier
- 4
Registration page URL
We handle creative build, hosting, trafficking, and publisher integration. Operator provides the above — we handle everything else.
About this format
Gamified acquisition unit revealing a bonus offer — mimics the feel of the product itself.
Available sizes
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