Retention & CRM Formats
Live Match Widget
Simulated publisher page · Click to interact
Benchmarks
3.2%
CTR
58%
Engagement rate
1m 30s
Avg dwell
19%
Bet placement
How it works
Widget polls live data feed and updates scores and odds every 60s. Placed natively inside article content during match day. Clicking any odds value opens a pre-filled in-play bet slip in a new tab.
Best channels
What operator provides
~1 hr- 1
Live score + odds feed endpoint
- 2
Featured match selection
- 3
Brand colour + logo
- 4
In-play bet slip URL
We handle creative build, hosting, trafficking, and publisher integration. Operator provides the above — we handle everything else.
About this format
Real-time score + contextual odds embedded in publisher content or native placements.
Available sizes
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